Turning a creative-play concept into a tangible digital-physical experience
LEGO® City Missions
- Role
- Digital Play Designer
- Year
- 2020-2021
- Team
- 4-person core team: design lead, story designer, marketer
- Product
- LEGO® City Missions
Summary
- Challenge
How might story give children the confidence to begin creating without prescribing the solution?
- Role
Digital Play Designer. Interaction design, Unity prototyping, playtesting, UX development and technical workflow design.
- Outcome
A story-led digital-physical experience resulting in 3 released LEGO® City Missions sets, encouraging children to build, rebuild and solve challenges through their own ideas.
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Some parts of this project are protected due to confidentiality.
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