Turning a creative-play concept into a tangible digital-physical experience

LEGO® City Missions

Children playing with a LEGO® City Missions spacecraft alongside the digital story
Role
Digital Play Designer
Year
2020-2021
Team
4-person core team: design lead, story designer, marketer
Summary
  • Challenge

    How might story give children the confidence to begin creating without prescribing the solution?

  • Role

    Digital Play Designer. Interaction design, Unity prototyping, playtesting, UX development and technical workflow design.

  • Outcome

    A story-led digital-physical experience resulting in 3 released LEGO® City Missions sets, encouraging children to build, rebuild and solve challenges through their own ideas.

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